Landing Pages that build ConnectionOct 03, 2022
We are going to be exploring your landing page and free gift so why is it that so many people in business suggest that you should have one of these well quite simply it's because it's a really good way of creating your sacred space and building your community so that you can know who your people are and how you can serve them best so we want to use our free gift as a way to collect email addresses and in return, we give thanks to our customers or to those people who are interested in being our customer.
You might decide that in order to build your community you're going to do it through your emails you're going to be writing and sending them some really yummy written content or perhaps you're more of a video person and so it might be a good idea to just send them announcements each time you release your videos or maybe you want to move them over into a group like a Facebook group where you can cultivate that kind of sense of community for them or alternatively you might create a load of private events in which you are going to be building and creating special offers for those people on your email list
However, it is that you might want to then cultivate that email list you want to have a simple place where people can come and find you and give you their email and the way we do that is to make something attractive and that is our free gift you want to make sure that your free gift is related to what it is that you do and the journey that you're taking them on so that it makes sense with that community connection building that you're going to be doing so.
The first thing you want to think about is who are your people and what is it that they want to hear from you and that's going to be a tip towards what it is that you're going to be putting in those emails how you're going to design that landing page often our people are someone that some part of our journey a part of yourself you have been and so you will be able to relate and connect to what their struggles are and what it was that helped bring you around to move forward.
How that's the first step towards their journey with you is going to be what they receive so make sure that that gift is going to align with the journey you're going to take them on the way you're going to connect with them and what it is that they are going to then be offered in the future of your programs of your courses or whatever it is that you're going to be doing so it's a clear step along that journey you're then going to want to make sure that where you promote it you have a clear link to this landing page that you're creating that it's got a clean layout so it cleanly says like what it is that's going to be the download the top with an easy way to them to quickly put in their information and then for those who need a little bit more support before they give you their email address you're going to be setting out a little bit more about who they are how you can help them with this free guide so keep it really on track with the free gift and maybe a little bit more about what they're going to get in that free gift
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